The dream scenario for any new business is to get to a point where you have a reliable, returning group of customers. You know, “The Regulars.” The ones you’re on a first name basis with, you know their orders by heart, they ask how the family is, and, most importantly, they make your business successful. But before you can get to that point, you need people to walk through your door or place a delivery with you for the very first time. Our marketing team’s role is to get that ball rolling and give you a boost in your local community.
The first advantage you get out of our marketing team? Reputation. We’ve put in five decades of work to build a name that people know and trust. Not to mention a phone number people know better than their closest friends’.
We don’t stop there. Every year we make sure we invest a good chunk of money into our marketing… and that’s not just broad, brand-building marketing. That includes specific, locally targeted advertising to help franchisees get customers coming through their doors, whether they’re in one of our major markets — both in big cities and smaller communities — or helping expand our footprint in new areas. It also includes innovating to give customers new and exciting menu offerings, more convenient ways of ordering, and exciting ways to connect with our brand. Because no matter how well-known and well-loved a brand is, there are always new customers to try and reach, and new ways of bringing existing customers back for more.
Our marketing team takes care of creating eye-catching brand and promotional advertising for digital/social media, print, mail, out of home, and more. And our media specialists make sure those ads are seen by existing and potential customers in your area.
To borrow a classic advertising phrase: “But wait, there’s more!”
Customers aren’t won through ads alone: building a genuine relationship with your community can help your franchise boom. A portion of our marketing dollars go towards supporting local fundraising initiatives and school pizza days — the proceeds of which go directly back to the school. The result? Not just greater visibility in your community, but a stronger connection with the people in it.
One of the best things about our marketing team? We make our team accessible to franchisees because their whole purpose is to help you build your business. If you have questions or concerns, you’re able to contact us and get the answers you’re looking for quickly and comprehensively.