Toronto, January 23, 2017 – Pizza Pizza, Canada’s leading pizza chain, is kicking off the new year and its 50th anniversary with a commitment to ensuring all chicken products that are a part of its menu are raised without the use of antibiotics.
The change is effective immediately, on everything from chicken wings and boneless chicken bites to chicken tenders and grilled chicken topping, making Pizza Pizza among the first major pizza chains to make the switch. The chain’s chicken bites, chicken strips and chicken sandwiches are also made with 100 per cent white breast meat, not ground.
“When we opened our first location in 1967, the team made a commitment to delivering the best food, made especially for our customers,” said Pat Finelli, Chief Marketing Officer at Pizza Pizza. “The introduction of chicken raised without the use of antibiotics in our entire menu is a natural part of that promise and something we’re proud to introduce in our 50th anniversary year.”
The Raised Without the use of Antibiotics label assures consumers that products are sourced from chickens raised without antibiotics in any manner, from birth to harvest. Additionally, Pizza Pizza’s chicken products are sourced from chickens that are fed a vegetable grain diet, without animal by-products.
In the course of its 50-year history, Pizza Pizza has played a leadership role in other food and ingredient-related innovations, including being among the first chains to introduce gluten-free pizzas, and eliminate trans fats and artificial flavours and colours from its menu.
About Pizza Pizza Limited
For 50 years, Pizza Pizza Limited has been guided by a vision to provide the “best food, made especially for you” with a focus on quality ingredients, customer service, continuous innovation and community involvement. With more than 750 locations across Canada, the company is Canada’s pizza pioneer and a quick-service restaurant leader, operating two banners – Pizza Pizza and Pizza 73 – that deliver quality food choices, diverse menus and exciting promotions for all tastes, lifestyles and budgets. Visit www.pizzapizza.ca and www.pizza73.com for more information.
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For more information, contact:
Kathleen Stelmach
Torchia Communications
416-341-9929 ext. 227
kathleen@torchiacom.com
